Above is the list of the 12 higest grossing rom com films.
The trailer for the film is often the first way to promote the film to its target audience, unless it was a book or maybe even a TV show first, like 'Sex In The City.' The film trailer is usually shown up to about 6 months before the film is actually released, the trailers are precisly edited and audience tested. By doing this, the film makers have given the moviegoers a taste of what the film is about, and will leave them wanting more.
Around about the time of release of the trailer, a film website will be created, as well as social network pages. This will give the audience a chance to see more trailers, behind the scene interviews/ mini-documentaries, desktop wallpapers, chat forums and you mayeven be able to pre-order tickets. The website is therefore the start of a much larger internet campaign.
As the release date of the film comes closer, the film marketers try to get press coverage in newspapers, magazines and on TV shows- like maybe 'Alan Carr- Chatty Man' or 'The Jonothan Ross Show' in the UK, or something like 'The Ellen Show' or 'Kelly and Michael' in the US to cover a wider audience. The biggest movie publicity tatic is something called a press junket. This is where journalists, entertainment reporters and movie critics are flown out to a special location for maybe a day or a weekend of interviews with the cast and creators of the film. They will all be in seperate rooms and the reporters will come and ask them questions. The movie is therefore promoted and its not really wasting money as it is something of media demand.
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